Masataka Ueda

Executive Advisor, KCJ Group Incorporated (Kidzania Japan)
Director, The Board Director Training Institute of Japan
Independent Outside Director, McDonald’s Holdings Japan Limited.
Independent Outside Director, Higashi Nippon Bank, Ltd.

After acquiring a BA degree in Economics from Hitotsubashi University in 1979, M. Ueda joined Mitsubishi Bank Limited. In 1983, he moved to American Express International Japan, where he held a number of key positions including Vice President, Consumer Card and Regional Business Leader Japan/Korea for Global Network Services. He was appointed Vice Chairman of American Home Assurance Company (Japan), an AIG operation, in 2000, and became Chairman and CEO in the following year. In 2007, he was appointed Chairman and CEO of Cecile Company Limited (then listed on Tokyo Stock Exchange and a Livedoor subsidiary), to reform corporate governance and revitalize the company’s business. In 2013, Cecile was successfully merged with Dinos Company Limited to become part of Dinos Cecile Company Limited, and he became Chairman of the Board of Directors of the new entity (until 2015).

M. Ueda has also served as Advisor to ING Direct (2007~2008), Guest Professor and Guest Lecturer at Kagawa University (2010~2016), Representative Director, Almado Company Limited (1998~2014), Chairman and CEO, Cecile Shanghai Company Limited (2009~2015), Advisor, Dinos-Cecile Company Limited (June 2015~June 2016), etc. His current assignments include Executive Advisor to KCJ Group Incorporated, which operates a children’s role playing facility called Kidzania (from May 2014), Director of The Board Director Training Institute of Japan (from June 2014), Independent Outside Director of McDonald’s Holdings Japan Limited, listed in JASDAQ (from March 2016) , Independent Outside Director of Higashi Nippon Bank, Ltd. (from June 2018) etc.

He has written books on direct marketing (not for sale) and communications (digital book), but they are only available in Japanese.

The Board Director Training Institute (BDTI) is a "public interest" nonprofit in Japan dedicated to training about directorship, corporate governance, and related management techniques. It is certified by the Japanese government to conduct these activities as a regulated nonprofit. Read a summary about BDTI here, and see a menu of its services for both corporations and investors here.