Good article about this key topic that academics are studying more now. Excerpts:The participant flips the coin in private (though secretly watched by video cameras), said David DeSteno, a professor of psychology at Northeastern who conducted the experiment. Only 10 percent of them did it honestly. . … “the rescuers say, ‘What else could I do?’ ” she said. “The bystander says, ‘I was just one person? What could I do?’ ”
The NY Times article
http://www.nytimes.com/2014/01/11/your-money/in-life-and-business-learning-to-be-ethical.html?_r=0
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